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The World of Outlaws World Finals will have a new title sponsor in November. (Frank Smith photo)

NGK Backs World Of Outlaws World Finals

CONCORD, N.C. – Dirt racing’s championship-deciding spectacle at The Dirt Track at Charlotte will have some extra spark this November.

Taking its decade-long partnership with NGK Spark Plugs to a new level, Charlotte Motor Speedway officials announced Sunday morning that the industry-leading manufacturer and retailer will serve as the title sponsor of the NGK NTK World of Outlaws World Finals.

The multi-year agreement puts NGK and its NTK brand at the forefront of one of the World of Outlaws’ premier events, which takes place Nov. 4-6 on Charlotte’s high-speed, four-tenths-mile dirt oval.

NGK’s history with Charlotte Motor Speedway began in 2010, but the globally acclaimed company revved up its support by becoming the title sponsor of the 2018 NGK NTK NHRA Four-Wide Nationals at zMAX Dragway – a partnership which continues this weekend during the return of four-wide drag racing to the famed facility following a one-year hiatus due to the global COVID-19 pandemic.

“Our long-standing partnership with the Charlotte Motor Speedway properties has provided us with great exposure to motorsport enthusiasts across many genres,” said Beth Skove, NGK General Manager, Marketing. “Whether it’s oval, ROVAL, drag strip or dirt, we’ve found that we can effortlessly engage with event attendees.

“The addition of our participation in the World of Outlaws World Finals extends and enhances our relationships, with both CMS and race fans.”

Long regarded as a coveted victory for sprint car, late model and big-block modified racers, the NGK NTK World of Outlaws World Finals hopes to deliver another weekend of unforgettable excitement when rubber meets dirt in November.

“Having such a mutually rewarding partnership with NGK Spark Plugs helps enable us to showcase dirt racing’s most exciting machines to a captivated audience, with a weekend of excitement like no other,” said Greg Walter, the executive vice president and general manager of Charlotte Motor Speedway. “The NGK NTK World of Outlaws World Finals is a can’t-miss event for racing fans of all ages.”

Ticket information for the NGK NTK World of Outlaws World Finals will be announced at a later date.

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